COMPANY PROFILE
Equativ
Headquarters: Paris, France · Founded: 2001
What it does and how it makes money
French ad tech company (formerly Smart AdServer) that gives media owners and advertisers platforms to sell and buy automated advertising on the web, apps and connected TV. In 2024 it merged with Sharethrough; its majority shareholder is the investment firm Bridgepoint.
Its revenue comes from the advertising that media owners and advertisers sell and buy through its platform. [1]
What data it collects about you
It collects your IP address, cookie IDs (including the Equativ ID) and mobile advertising IDs, browser and device data, the device's location (precise in some cases) and the pages and apps you use, to select and measure ads. It keeps cookies for up to 13 months. [2]
Money
Fines and sanctions
We found no published fines or sanctions when we checked it on October 12, 2026.
Data breaches and hacks
We found no published data breaches when we checked it on October 12, 2026.
Ask it to delete your data
This is the page the company itself gives to ask it to delete your data or stop selling it: Open its page [4]
With GUARDIANA or GUARDIANA ZERO, you download from this same profile the letter asking it to delete your data, under your country’s law, ready to attach to an email.
Its website
Does this company follow you? GUARDIANA ZERO, GUARDIANA’s browser, cuts its connections and shows you how many times it tried. Meet GUARDIANA ZERO →
Sources
- https://www.businesswire.com/news/home/20240613777498/en
- https://privacy.equativ.com/?p=767
- https://www.xerfi.com/etudes-par-entreprise/equativ_487613481
- https://sync.smartadserver.com/optout
What this profile does NOT say
- It does not say this company does anything illegal. The only thing it states about anyone’s legality is what a regulator or a court has already decided, with the date and the link to the source.
- It does not say what data of yours it holds: only the company knows, which is why you have the right to ask it.
- If you are this company and a fact is wrong, write to hola@guardianagroup.com and it will be corrected, with its date.
Public facts with their sources, checked on October 12, 2026. All profiles →