COMPANY PROFILE

Improve Digital

Headquarters: Schiphol-Rijk, Netherlands · Group: Azerion · Founded: 2007

What it does and how it makes money

Improve Digital is the supply-side ad platform (SSP) of Dutch group Azerion: it helps websites and apps sell their ad space in automated auctions to ad buyers.

It takes a share of the ad money it sells on behalf of publishers and apps. ^[1]

What data it collects about you

Per its privacy policy, it collects cookie and mobile ad IDs, IP address, device and browser data, location (precise if the app shares it), pages visited and interest segments, and sends them to about 70 ad buyers so they can bid. ^[1]

Fines and sanctions

We found no published fines or sanctions when we checked it on October 12, 2026.

Data breaches and hacks

We found no published data breaches when we checked it on October 12, 2026.

Ask it to delete your data

This is the page the company itself gives to ask it to delete your data or stop selling it: Open its page ^[2]

With GUARDIANA or GUARDIANA ZERO, you download from this same profile the letter asking it to delete your data, under your country’s law, ready to attach to an email.

Its website

https://www.improvedigital.com/

Does this company follow you? GUARDIANA ZERO, GUARDIANA’s browser, cuts its connections and shows you how many times it tried. Meet GUARDIANA ZERO →

Sources

What this profile does NOT say

It does not say this company does anything illegal. The only thing it states about anyone’s legality is what a regulator or a court has already decided, with the date and the link to the source.
It does not say what data of yours it holds: only the company knows, which is why you have the right to ask it.
If you are this company and a fact is wrong, write to hola@guardianagroup.com and it will be corrected, with its date.

Public facts with their sources, checked on October 12, 2026. All profiles →