COMPANY PROFILE
LiveIntent
Headquarters: New York, United States · Group: Zeta Global · Founded: 2009
What it does and how it makes money
New York email-based advertising company: it places ads inside newsletters and offers audiences and an identity graph built from hashed email addresses. Since October 2024 it has been owned by Zeta Global (NYSE: ZETA).
It sells targeted advertising, audiences and identity data to advertisers, and monetisation services to more than 2,000 publishers. [1]
What data it collects about you
According to its policy, it collects email addresses (sometimes hashed), cookie and mobile advertising IDs, IP, device and browser data, approximate location, email opens and clicks, website visits, purchases after an ad view and inferred interests, including some sensitive ones (health, religion, LGBTQ+) to build audiences; it also sells or shares data with clients and partners. [2]
Fines and sanctions
We found no published fines or sanctions when we checked it on October 12, 2026.
Data breaches and hacks
We found no published data breaches when we checked it on October 12, 2026.
Ask it to delete your data
This is the page the company itself gives to ask it to delete your data or stop selling it: Open its page [3]
With GUARDIANA or GUARDIANA ZERO, you download from this same profile the letter asking it to delete your data, under your country’s law, ready to attach to an email.
Its website
Does this company follow you? GUARDIANA ZERO, GUARDIANA’s browser, cuts its connections and shows you how many times it tried. Meet GUARDIANA ZERO →
Sources
- https://www.businesswire.com/news/home/20241008799629/en/Zeta-Global-to-Acquire-LiveIntent-in-a-Highly-Accretive-Transaction/
- https://liveintent.com/services-privacy-policy/
- https://privacy.liveintent.com
What this profile does NOT say
- It does not say this company does anything illegal. The only thing it states about anyone’s legality is what a regulator or a court has already decided, with the date and the link to the source.
- It does not say what data of yours it holds: only the company knows, which is why you have the right to ask it.
- If you are this company and a fact is wrong, write to hola@guardianagroup.com and it will be corrected, with its date.
Public facts with their sources, checked on October 12, 2026. All profiles →