COMPANY PROFILE
OpenX
Headquarters: Pasadena, United States · Founded: 2008
1 fine or sanction
What it does and how it makes money
US company (Pasadena, California) that runs a supply-side platform (SSP): it helps media owners and apps sell their ad space to advertisers through automated auctions on connected TV, apps and the web.
Its revenue comes from the advertising bought and sold through its auction platform. [1]
What data it collects about you
It collects your IP address, cookie ID, mobile or connected-TV advertising ID and hashed email or phone number, plus browsing and purchase history, inferred interests, approximate location and device data, to show interest-based ads. [2]
Fines and sanctions
In total: 2 million USD
- FTC · United States · December 15, 2021
7.5 million USD2 million USDSettlement with the FTC over collecting personal information from children under 13 without parental consent (COPPA) and collecting location data from users who had opted out of tracking. These are the FTC's allegations, resolved by settlement. Civil penalty of USD 7.5 million, of which 5.5 million was suspended due to OpenX's financial condition; it paid 2 million. [3]
Data breaches and hacks
We found no published data breaches when we checked it on October 12, 2026.
Ask it to delete your data
This is the page the company itself gives to ask it to delete your data or stop selling it: Open its page [4]
With GUARDIANA or GUARDIANA ZERO, you download from this same profile the letter asking it to delete your data, under your country’s law, ready to attach to an email.
Its website
Does this company follow you? GUARDIANA ZERO, GUARDIANA’s browser, cuts its connections and shows you how many times it tried. Meet GUARDIANA ZERO →
Sources
- https://en.wikipedia.org/wiki/OpenX_Technologies
- https://www.openx.com/privacy-center/openx-ad-exchange-privacy-policy/
- https://hunton.com/privacy-and-information-security-law/ftc-announces-2-million-settlement-with-ad-exchange-over-alleged-coppa-violations
- https://www.openx.com/privacy-center/browser-opt-out-portal/
What this profile does NOT say
- It does not say this company does anything illegal. The only thing it states about anyone’s legality is what a regulator or a court has already decided, with the date and the link to the source.
- It does not say what data of yours it holds: only the company knows, which is why you have the right to ask it.
- If you are this company and a fact is wrong, write to hola@guardianagroup.com and it will be corrected, with its date.
Public facts with their sources, checked on October 12, 2026. All profiles →