Pinterest · Company profile

COMPANY PROFILE

Headquarters: San Francisco, United States · Founded: 2009 · Listed: NYSE: PINS

2 fines or sanctions

What it does and how it makes money

Visual discovery social network where people find and save ideas (images and videos on boards); it sells advertising to brands and retailers.

Substantially all of its revenue comes from third-party advertising. ^[1]

What data it collects about you

Per its policy, it collects account data, Pins, searches and clicks, device data and cookies, approximate location from IP, and data on visits and purchases on advertisers' sites (Pinterest Tag); it uses them to target ads and shares cookie IDs, IP addresses and hashed emails with ad partners. ^[2]

How it turns your data into money

Pinterest lives on advertising: its 10-K says substantially all of its revenue comes from third-party advertising, and that advertisers can target specific groups of users based on interests, demographics and search keywords. According to its privacy policy, it uses your activity (which Pins you click on, terms you search for, boards you create) to make inferences about your preferences, receives from advertisers information about your visits to their sites or purchases you made, and customizes ads by identifying your interests based on your onsite and offsite activities. Its own example: if you visit websites that sell electric guitars, it may suggest guitar Pins to you. It also states that it discloses to third parties such as Facebook Ads and Google Marketing Platform data like cookie IDs, your IP address or a hashed version of your email address. To measure whether ads work it offers advertisers tools such as its Conversions API and data clean rooms. ^[3]

Where it is incorporated

Pinterest, Inc. is a Delaware corporation with principal executive offices at 651 Brannan Street, San Francisco, California; its Class A shares are listed on the New York Stock Exchange (PINS). It was founded by Ben Silbermann, Paul Sciarra and Evan Sharp and moved its headquarters from Palo Alto to San Francisco in 2012. ^[4]

Taxes and low-tax countries

The subsidiaries exhibit of its FY2025 10-K names a single entity: Pinterest Europe Limited, incorporated in Ireland; the exhibit states that it omits subsidiaries which, considered in the aggregate, would not be significant. ^[5]

Money

4,221.8 million USDRevenue 2025 ^[6]

416.9 million USDNet income 2025 ^[6]

5,265Employees (2025) ^[1]

Fines and sanctions

In total: 14 million RUB

Tribunal de distrito Taganski de Moscú · Russia · March 202512 million RUB
Fine for refusing for a second time to store Russian users' personal data in Russia (data localization law). ^[7]
Juzgado de paz del distrito Taganka de Moscú · Russia · June 28, 20222 million RUB
Fine for failing to comply with the law requiring Russian users' data to be stored in Russia. ^[8]

Data breaches and hacks

We found no published data breaches when we checked it on October 12, 2026.

Ask it to delete your data

This is the page the company itself gives to ask it to delete your data or stop selling it: Open its page ^[9]

With GUARDIANA or GUARDIANA ZERO, you download from this same profile the letter asking it to delete your data, under your country’s law, ready to attach to an email.

Its website

https://www.pinterest.com/

Does this company follow you? GUARDIANA ZERO, GUARDIANA’s browser, cuts its connections and shows you how many times it tried. Meet GUARDIANA ZERO →

Sources

What this profile does NOT say

It does not say this company does anything illegal. The only thing it states about anyone’s legality is what a regulator or a court has already decided, with the date and the link to the source.
It does not say what data of yours it holds: only the company knows, which is why you have the right to ask it.
If you are this company and a fact is wrong, write to hola@guardianagroup.com and it will be corrected, with its date.

Public facts with their sources, checked on October 12, 2026. All profiles →