COMPANY PROFILE

Taboola

Headquarters: Tel Aviv, Israel · Founded: 2007 · Listed: NASDAQ: TBLA

1 fine or sanction

What it does and how it makes money

An advertising platform that places ads and content recommendations on publisher websites and apps, connecting advertisers with their readers; it also runs the Taboola News app and the DeeperDive AI answer engine.

Advertisers pay it when people click, buy or, in some cases, view their ads on partner sites, and it shares part of that revenue with those sites. ^[1]

What data it collects about you

It collects pseudonymous data on visitors to partner sites: cookie IDs, IP addresses, mobile advertising IDs, browsing history within its network and sometimes hashed emails, plus device data and general location (city/state); it uses them to personalise ads, recognise devices across sessions and build data segments for its clients. ^[2]

How it turns your data into money

Taboola powers the 'recommended content' and native ad blocks at the bottom of news articles; because publishers embed its code on their pages, it can set its own first-party cookie. According to its privacy policy, it automatically collects digital identifiers such as cookie IDs, IP addresses and mobile advertising IDs, the pages you access within its customers' websites and your interactions with ads; it says it processes only pseudonymized data and keeps it for at most 13 months from your last interaction. With this it tailors what it shows you, identifies unique users across devices and serves ads based on your recent browsing across different sites in its network; it shares identifiers with data partners and with its programmatic demand and supply partners so advertisers can target audience segments, and gives publishers viewing and click-through reports. Its own example: if a user visits a clothing retail site, she might see clothing-related ads on another site. It earns money when people click on, purchase from or view the ads (charging per click or per thousand impressions) and shares that revenue with the sites that display them. ^[2]

Where it is incorporated

Taboola.com Ltd. is a company incorporated in Israel (its 10-K describes it as the group's Israeli parent corporate entity) with principal executive offices at 16 Madison Square West, New York. It has traded on the Nasdaq Global Select Market (TBLA) since June 30, 2021, after merging with the SPAC ION Acquisition Corp. It was founded in Israel in 2007 by Adam Singolda. ^[1]

Competition and monopoly

In 2020 the UK Competition and Markets Authority (CMA) investigated Taboola's proposed purchase of Outbrain: at Phase 1 (June 2020) it found that UK publishers would have a reduced choice of supplier for content recommendation services, which could lead to worse terms and lower advertising revenue, and opened a Phase 2 investigation. On September 14, 2020 Taboola announced it was abandoning the deal and the CMA said it would cancel its investigation. ^[3]

Money

1,912.0 million USDRevenue 2025 ^[4]

42.3 million USDNet income 2025 ^[4]

2,000Employees (2025) ^[1]

Fines and sanctions

In total: 650,000 EUR

DGCCRF · France · August 2023650,000 EUR
Settlement fine agreed with the Paris prosecutor for deceptive commercial practices: between January 2018 and October 2020 it ran ads on French news sites that looked like editorial content, made unsupported product claims, discredited medical approaches and promoted treatments that require a medical diagnosis. Accepted by Taboola France and Taboola Europe. ^[5]

Data breaches and hacks

We found no published data breaches when we checked it on October 12, 2026.

Ask it to delete your data

This is the page the company itself gives to ask it to delete your data or stop selling it: Open its page ^[6]

With GUARDIANA or GUARDIANA ZERO, you download from this same profile the letter asking it to delete your data, under your country’s law, ready to attach to an email.

Its website

https://www.taboola.com/

Does this company follow you? GUARDIANA ZERO, GUARDIANA’s browser, cuts its connections and shows you how many times it tried. Meet GUARDIANA ZERO →

Sources

What this profile does NOT say

It does not say this company does anything illegal. The only thing it states about anyone’s legality is what a regulator or a court has already decided, with the date and the link to the source.
It does not say what data of yours it holds: only the company knows, which is why you have the right to ask it.
If you are this company and a fact is wrong, write to hola@guardianagroup.com and it will be corrected, with its date.

Public facts with their sources, checked on October 12, 2026. All profiles →