COMPANY PROFILE
Tapad
Headquarters: New York, United States · Group: Experian · Founded: 2010
What it does and how it makes money
Digital identity resolution company: its "Graph" estimates which devices (phone, computer, connected TV) belong to the same person so brands can reach them with ads across all of them. Owned by Experian since 2020.
It sells advertisers and partners access to its device graph for targeted advertising, measurement and audience modelling. [1]
What data it collects about you
Per its policy, it processes cookies, mobile advertising IDs, hashed emails, IP address, user agent, connected-TV IDs, hashed URLs and postal-code-level location to link devices. [2]
Fines and sanctions
We found no published fines or sanctions when we checked it on October 12, 2026.
Data breaches and hacks
We found no published data breaches when we checked it on October 12, 2026.
Ask it to delete your data
This is the page the company itself gives to ask it to delete your data or stop selling it: Open its page [3]
With GUARDIANA or GUARDIANA ZERO, you download from this same profile the letter asking it to delete your data, under your country’s law, ready to attach to an email.
Its website
Does this company follow you? GUARDIANA ZERO, GUARDIANA’s browser, cuts its connections and shows you how many times it tried. Meet GUARDIANA ZERO →
Sources
- https://www.experianplc.com/media/news/2020/experian-acquires-tapad/
- https://tapad.com/privacy-policy
- https://crportal.tapad.com
What this profile does NOT say
- It does not say this company does anything illegal. The only thing it states about anyone’s legality is what a regulator or a court has already decided, with the date and the link to the source.
- It does not say what data of yours it holds: only the company knows, which is why you have the right to ask it.
- If you are this company and a fact is wrong, write to hola@guardianagroup.com and it will be corrected, with its date.
Public facts with their sources, checked on October 12, 2026. All profiles →