X-RAY · 17 SEPTEMBER 2026
Six US newspapers: how much tracking each front page loads
CNN, The New York Times, Fox News, The Washington Post, USA Today and The Wall Street Journal, opened one by one in a freshly installed Chrome, 20 seconds each, with GUARDIANA recording every name the front page made the machine ask for.
How to read this. GUARDIANA writes down every name the machine asks to resolve (DNS). It sees names, not content. Here each front page was opened alone, in a clean browser measured from the inside; what is counted is the names the page asked for, and whatever other apps on the test machine resolved during that time is left out. Websites change their advertisers every day: this holds for the date above.
The record
- Date: 17 September 2026, 11:24 to 11:30 (Bogotá time).
- Machine: a Mac (macOS 26.5.2) with its DNS pointing at GUARDIANA 0.2.0 on the machine itself. Other apps open; their names do not count, and only the machine’s own queries are counted (the household’s phones are left out).
- Browser: Google Chrome 153.0.8010.48 with a profile created fresh for each site, default settings, no content blocker, no scrolling; measured from the inside (DevTools).
- Each front page opened by itself: 20 seconds to load and 15 of waiting at the end. Chrome asks the DNS directly, so the machine’s DNS cache does not affect it.
- Made by GUARDIANA in Cartagena de Indias, opening the sites from Colombia. No outlet or company took part.
Scoreboard
How many advertising, tracking and telemetry names each front page loads in 20 seconds, out of the 333 distinct ones seen across the whole test.
| Site | Advertising, tracking and telemetry | Its own domains | Distinct names in total | Loads the least |
|---|---|---|---|---|
| CNN | not measurable on equal terms (see its section) | — | ||
| The New York Times | 74 | 13 | 111 | yes |
| Fox News | 123 | 10 | 188 | |
| The Washington Post | 182 | 8 | 316 | |
| USA Today | 214 | 4 | 372 | |
| The Wall Street Journal | 123 | 13 | 182 | |
In this test the one loading the least tracking was The New York Times (74 names against 214 for the one loading most). It is a result of these front pages on this day, not a general verdict.
What it says
A big US newspaper front page loads, in 20 seconds and without touching anything, between 74 and 214 distinct advertising and tracking names: ad networks (Google, Amazon, Taboola, Outbrain, Criteo, Rubicon, OpenX, PubMatic and more), audience measurement and identity synchronisers. USA Today and The Washington Post load the most: each made the machine ask for more than 300 distinct service names. The New York Times loads the fewest, with 74. CNN stands apart because from Colombia it serves its international edition.
What only a guardian on the machine sees
The browser shows the page; GUARDIANA writes down every name the page makes the machine ask for, including the ones no content blocker ever shows you:
- Outside the browser: in each window the machine also looked up between 14 and 48 services belonging to other apps. They are not published (they are the test machine’s), but in your own panel you would see them one by one, next to the phones and the TV of the house.
- Attempts to bypass the machine’s DNS (the “DNS evasion” signal): none in this test.
- And it says what escapes it: traffic over its own encrypted DNS, a VPN or a private relay does not go through the machine’s DNS. GUARDIANA flags it when it detects it and writes it into its limits; it does not promise to see a hundred per cent.
Detail
| Measure | CNN | The New York Times | Fox News | The Washington Post | USA Today | The Wall Street Journal |
|---|---|---|---|---|---|---|
| Distinct names that left the machine | 33 | 111 | 188 | 316 | 372 | 182 |
| · advertising | 8 | 58 | 98 | 154 | 185 | 97 |
| · trackers | 1 | 16 | 25 | 28 | 29 | 26 |
| · telemetry | 0 | 0 | 0 | 0 | 0 | 0 |
| · on no list that knows them | 24 | 37 | 65 | 134 | 158 | 59 |
| Advertising + trackers + telemetry | 9 | 74 | 123 | 182 | 214 | 123 |
| The site's own domains | 9 | 13 | 10 | 8 | 4 | 13 |
| Requests the pages made (distinct names) | 26 | 110 | 185 | 306 | 367 | 181 |
| Names the browser blocked | 0 | 0 | 0 | 0 | 0 | 0 |
| Blocked names that reached the DNS anyway | 0 | 0 | 0 | 0 | 0 | 0 |
| The machine's other services in that time (other apps; not published) | 22 | 24 | 48 | 41 | 25 | 14 |
| Attempts to use someone else’s encrypted DNS (the “DNS evasion” signal) | 0 | 0 | 0 | 0 | 0 | 0 |
| Measured from the inside (DevTools) | yes | yes | yes | yes | yes | yes |
CNN
Not comparable: from Colombia, cnn.com redirects to the international edition (edition.cnn.com), which in these 20 seconds asked for 33 names, 9 of them advertising. The US front page was not measured; its figure is not compared with the other five.
Advertising, tracking and telemetry it loads (9)
The twenty with the most queries; the rest is in the data.
pagead2.googlesyndication.com· advertising · 2static.adsafeprotected.com· advertising · 2ib.adnxs.com· advertising · 2out053a3bejgh7t0phqa0csou.litix.io· advertising · 2securepubads.g.doubleclick.net· advertising · 2js-sec.indexww.com· advertising · 2events.brightline.tv· tracker · 2tpc.googlesyndication.com· advertising · 2cdn.optimizely.com· advertising · 2
Its own domains (9)
www.cnn.com· 2 queriesedition.cnn.com· 2 querieslightning.cnn.com· 2 queriesregistry.api.cnn.io· 2 queriesmedia.cnn.com· 2 queriesfave.api.cnn.io· 2 queriesdefault.any-any.prd.api.bolt.cnn.com· 2 queriesfly.latam-free.prd.media.cnn.com· 2 queriesbusy.any-latam.prd.api.bolt.cnn.com· 2 queries
The New York Times
Advertising, tracking and telemetry it loads (74)
The twenty with the most queries; the rest is in the data.
hbxlp.media.net· advertising · 4pagead2.googlesyndication.com· advertising · 4a.et.nytimes.com· tracker · 4securepubads.g.doubleclick.net· advertising · 4crb.kargo.com· advertising · 2warp.media.net· advertising · 2image4.pubmatic.com· advertising · 2contextual.media.net· advertising · 2ib.adnxs.com· advertising · 2tps.doubleverify.com· advertising · 2dsum-sec.casalemedia.com· advertising · 2image6.pubmatic.com· advertising · 2cm.g.doubleclick.net· advertising · 2c.amazon-adsystem.com· advertising · 2cms.analytics.yahoo.com· tracker · 2sync.srv.stackadapt.com· advertising · 2sync.targeting.unrulymedia.com· advertising · 2i.liadm.com· advertising · 28d76cc8ba799a34cd7e89fa0b6e49616.safeframe.googlesyndication.com· advertising · 2image2.pubmatic.com· advertising · 2
Its own domains (13)
www.nytimes.com· 4 queriesstatic01.nyt.com· 4 queriesvp.nyt.com· 4 queriesg1.nyt.com· 2 queriesstatic01.nytimes.com· 4 querieseg.nytimes.com· 2 queriesa.et.nytimes.com· 4 queriesals-svc.nytimes.com· 2 queriesdd.nytimes.com· 2 queriespurr.nytimes.com· 2 queriesa.nytimes.com· 2 queriessamizdat-graphql.nytimes.com· 2 queriesa1.nyt.com· 2 queries
Fox News
Advertising, tracking and telemetry it loads (123)
The twenty with the most queries; the rest is in the data.
aa.agkn.com· tracker · 6x.bidswitch.net· tracker · 5cm.g.doubleclick.net· advertising · 4dpm.demdex.net· tracker · 4pixel.rubiconproject.com· advertising · 4cdn-gl.imrworldwide.com· tracker · 4foxnews-d.openx.net· advertising · 4eb2.3lift.com· advertising · 4ib.adnxs.com· advertising · 4i.liadm.com· advertising · 4pagead2.googlesyndication.com· advertising · 4dis.criteo.com· advertising · 4gum.criteo.com· advertising · 4uipglob.semasio.net· advertising · 4match.adsrvr.org· advertising · 4sync.crwdcntrl.net· tracker · 3pixel.tapad.com· advertising · 3mabping.chartbeat.net· advertising · 3prod.fennec.atp.fox· tracker · 3htlb.casalemedia.com· advertising · 2
Its own domains (10)
www.foxnews.com· 2 queriesstatic.foxnews.com· 2 queriesa57.foxnews.com· 2 queriesmetrics.foxnews.com· 2 queriesassets.foxnews.com· 2 queriessmetrics.foxnews.com· 2 queriesloki-ingest.fox.com· 2 queriesmy.foxnews.com· 2 queriesprod-hp.foxnews.com· 2 queriespub-admin-elections.foxnews.com· 2 queries
The Washington Post
Advertising, tracking and telemetry it loads (182)
The twenty with the most queries; the rest is in the data.
usermatch.krxd.net· tracker · 9match.sharethrough.com· advertising · 6ssbsync-global.smartadserver.com· advertising · 6rtb.openx.net· advertising · 4cm.g.doubleclick.net· advertising · 4sync.srv.stackadapt.com· advertising · 4sync.targeting.unrulymedia.com· advertising · 4cs.media.net· tracker · 4id5-sync.com· advertising · 4sync.kueezrtb.com· advertising · 4dpm.demdex.net· tracker · 4ads.yieldmo.com· advertising · 4secure.adnxs.com· advertising · 4idsync.rlcdn.com· advertising · 4pixel.rubiconproject.com· advertising · 4pixel.tapad.com· advertising · 4ap.lijit.com· advertising · 4securepubads.g.doubleclick.net· advertising · 4ads.pubmatic.com· advertising · 4ups.analytics.yahoo.com· tracker · 4
Its own domains (8)
www.washingtonpost.com· 2 queriessubscribe.washingtonpost.com· 2 queriespx.washingtonpost.com· 2 queriesny77jj.washingtonpost.com· 2 queriesforyou-flex.washingtonpost.com· 2 queriestalk.washingtonpost.com· 2 queriesnewsletters.washingtonpost.com· 2 querieswapo-qa.washingtonpost.com· 2 queries
USA Today
The front page never finished reporting “loaded” within 45 seconds (it kept asking for things); it was measured all the same, with the same timings as the others.
Advertising, tracking and telemetry it loads (214)
The twenty with the most queries; the rest is in the data.
trc.taboola.com· advertising · 6cdn.taboola.com· advertising · 6tpc.googlesyndication.com· advertising · 6crb.kargo.com· advertising · 4cm.g.doubleclick.net· advertising · 4cds.taboola.com· advertising · 4display.bidder.taboola.com· advertising · 4bh.contextweb.com· advertising · 4cdn.confiant-integrations.net· tracker · 4secure.adnxs.com· advertising · 4pixel.rubiconproject.com· advertising · 4match.sharethrough.com· advertising · 4x.bidswitch.net· tracker · 4s.tribalfusion.com· advertising · 4ups.analytics.yahoo.com· tracker · 4ad.doubleclick.net· advertising · 4t.adx.opera.com· tracker · 4jadserve.postrelease.com· advertising · 4googleads.g.doubleclick.net· advertising · 4id.a-mx.com· tracker · 4
Its own domains (4)
www.usatoday.com· 6 queriesuser.usatoday.com· 2 queriesreporting-api.gannettinnovation.com· 2 queriestraxex.gannettdigital.com· 2 queries
The Wall Street Journal
Advertising, tracking and telemetry it loads (123)
The twenty with the most queries; the rest is in the data.
widgets.outbrain.com· advertising · 4cm.g.doubleclick.net· advertising · 4pixel.rubiconproject.com· advertising · 4x.bidswitch.net· tracker · 4www.dianomi.com· advertising · 4ups.analytics.yahoo.com· tracker · 4t.adx.opera.com· tracker · 4px.ads.linkedin.com· advertising · 4prebid-server.rubiconproject.com· advertising · 4pagead2.googlesyndication.com· advertising · 4ct.pinterest.com· tracker · 4s.amazon-adsystem.com· advertising · 4ad.turn.com· advertising · 4match.adsrvr.org· advertising · 4secure-us.imrworldwide.com· tracker · 4dt.adsafeprotected.com· advertising · 3crb.kargo.com· advertising · 2htlb.casalemedia.com· advertising · 2tagan.adlightning.com· advertising · 2tps.doubleverify.com· advertising · 2
Its own domains (13)
www.wsj.com· 2 queriesimages.wsj.net· 2 queriespiano.vx.wsj.com· 2 queriespbc.wsj.com· 2 queriesopinion-images.wsj.net· 2 queriesapi.wsj.net· 2 queriespiano.c2.wsj.com· 2 queriestags.wsj.com· 2 queriesnid.wsj.com· 2 queriespblog.wsj.com· 2 queriessac.wsj.com· 2 queriesoms.dowjoneson.com· 2 querieswsjstream.wsj.net· 2 queries
What can be claimed
- Opening the front page of a big US newspaper in Chrome with no blocker makes the machine talk to between 74 and 214 distinct advertising and tracking services, without the person doing anything.
- All six load advertising and tracking before any consent: none showed a notice first, from Colombia.
- The names repeat from one front page to the next: four appeared on all six (Google advertising, DoubleClick and AppNexus) and 66 on at least four of them. Amazon's ad network (amazon-adsystem.com) appeared on 5 of the six.
What cannot be claimed
- That the machine went on to connect to those services, or that it sent anything: what is seen here is that the machine asked for the name. A connection almost always follows, but a browser also looks names up ahead of time and sometimes never uses them.
- What data travels when there is a connection: GUARDIANA sees names, not content.
- That a newspaper “spies”: programmatic advertising is how the digital press pays for itself, and each network is identified on the open lists.
- That these figures hold forever, or for a reader in the US: the advertising load changes every day, with the time and the country the page is opened from (CNN served its international edition), and this is one front page, one browser and one day.
What you can switch off
- In any browser: a content blocker (uBlock Origin or similar) stops most of these requests before they leave.
- In Brave, Firefox, Safari and DuckDuckGo, the default tracking protection trims a part of this; the five-browser x-ray says how much.
- With GUARDIANA, any of these names is blocked from the panel the moment you point at it, with undo beside it; extending it to every device in the house, including the ones with no blocker (the TV, the phone), waits until GUARDIANA has been watching for a day.
Data and method
Full data: seis-diarios-de-eeuu-2026-09-17.csv. Method: each site opened alone with site/src/radiografia/navegar.mjs (Chrome, empty profile, no scrolling, 20 s + 15 s); names taken from the machine's GUARDIANA ledger for each time window, this machine's queries only; only the ones the page asked for are counted. The tools are in the program's repository (site/src/radiografia/); anyone can repeat the test with GUARDIANA installed.
Brands named as the names of their owners. If you are the owner and something here is inaccurate, write to hola@guardianagroup.com: it is corrected, with the date.
See it with any website. In the ZERO browser, the X-ray shows you who each page talks to, with no account. Enter →